CRM LAUNCH
Architected and led the strategy for seamless, high-impact customer
journeys, ensuring a frictionless user experience

PRODUCT DESIGN
Partnered with cross-functional product teams to shape intuitive, visually compelling interfaces—transforming complex challenges into innovative, user-first solutions for both consumer and B2B experiences

BRAND STRATEGY
Played a key role in shaping major campaigns for the Carwow tech
brand, translating strategic insights into bold, standout creative

At Carwow, I lead brand and digital creative across web, app, CRM, and campaigns, working closely with product, engineering, and growth teams. The challenge is helping people make confident decisions in a complex space — so a lot of my work focuses on clarity, education, and building trust through strong visual systems and simple storytelling.